Upcoming Events Week of August 23rd - 29th

White = Campus Wide Event
Blue = Student Organization Event
Green = Local Event

Monday, August 23:
Transportation Solutions Table, 11:00 a.m. - 12:00 p.m.

Tuesday, August 24:
Convocation 9:00 a.m. - 2:00 p.m.

Wednesday, August 25:
***FIRST DAY OF CLASSES***
Health Science Welcome House, MH Patio, 8:00 a.m. – 4:00 p.m.
On Campus Job Faire, 9th Street Plaza, 10:00 a.m. – 2:00 p.m.
MOSAIC Open House, MOSAIC Lounge, 12:00 p.m. – 3:00 p.m.
Nutrition Open House, IS 229, 2:00 p.m. - 3:00 p.m.
Adobe Photoshop Seminar with Dave Cross, San Jose Convention Center, 10:00 a.m. - 6:00 p.m.

Thursday, August 26:
Student Success Faire, 7th Street Plaza, 10:00 a.m. – 2:00 p.m.
Alumni Association Ice Cream Social, 12:00 p.m. – 1:00 p.m.
Career Center Open House, 1:00 p.m. – 3:00 p.m.
MOSAIC African American, Barrett Ballroom, 4:00 p.m. – 6:00 p.m.
Pride of the Pacific Welcome Meeting, 6:00 p.m. - 9:00 p.m.

Friday, August 27:
Engineering Open House, Engineering Building, 11:00 a.m. – 1:00 p.m.
Sigma Pi Pizza Night, Sigma Pi House, 782 4th Street, 7:30 p.m. - 11:00 p.m.

Saturday, August 28:
Live Salsa Band at San Pedro Square, 8:00 p.m. - 11:00 p.m.

Market Your Organization in 3 Steps!

Marketing your organization can be tricky if you have no prior training or experience in marketing. So where do you start you ask? We have three steps to follow while creating your marketing plan. If you would like more information on the topic feel free to leave a comment!

1. CREATE A POSITIONING STATEMENT FOR YOUR ORGANIZATION

Clearly define your organization by assessing its benefits, target membership and competitors. This information and your promotional materials will go hand in hand and will enable you to have a clear and consistent message.

Positioning Statement – (Fill in the blank with your organization’s info)

_______(Your Organization Name)_______ is ______(List 3 of Your Most Unique and Most Important Claims)_____ among all ______(List Your Competitive Frame *example: Student Organizations)______ for ______(Your Target Membership)______ because ______(Include Support for your 3 Unique Claims)_____.

• Define your expectations for organization growth; do you want to expand your organization or merely preserve your current member base?
• Use this information when deciding which channels to use while distributing your message (Channels are stated below)

2. CREATE YOUR PROMOTIONAL MATERIAL

• Create a concise tag line using content from your positioning statement
• Consider Your Audience When Choosing Benefits to Highlight
-Social organizations – Promote how your org will meet emotional needs
-Professional organizations -Promote facts and encourage “information gathering”

Promotional material should always include the following (but is not limited to):
• Organization name
• Message
• Contact information
• Website URL
• Tag-line

Possible Communication Channels to Reach Your Qualified Audience:
• Online: Organization website, School Organization directory and social media
• Print: Flyers, Posters, Banners & Kiosks can create a consistent campus presence
• Programs: Information included can educate prospective and current members
• Broadcast: TV and Radio stations, Campus monitor advertisements


3. CREATE A STRONG PRESENCE ON YOUR CAMPUS

• Sign up to showcase your organization at the freshman orientation student org fair
• Showcase your org along popular areas of your campus for the first few weeks of school
• Create relationships with organizations that relate to your target members interest

CHECK OUT MY FUTURE BLOGS! TOPICS WILL INCLUDE:
• Marketing for Small Organizations – A Focused Approach
• Creating a Marketing Plan for an Expanding Organization
• Large Organizations and How to Keep a Consistent Message Across Campus

Information From: http://blog.orgsync.com/category/student-organization/

Student Organization Recognition Banquet 2010 Highlights

Watch highlights from the 2010 the outstanding Student Organization Recognition Banquet!

2010 Student Organization Recognition Banquet Video

Check out this video made by the previous Leadership Assisstant, Neema!

The Student Organization Recognition Banquet at San José State University is an annual event that recognizes the achievements of over 300 student organizations! In addition to a memorable awards ceremony, the evening also includes student performances, dinner, and over 300 SJSU attendees that include SJSU students, staff, and administrators.

These prestigious awards are designed to recognize excellence in an organization's programming, community-building, scholarship and leadership endeavors. We hope to recognize organizations, officers, members, and advisors who made exceptional contributions to the campus throughout the year.

Fall 2010 Student Organization Registration Forms Now Available!

Hi Student Organization Leaders!

Student Involvement is excited to announce that registration for the Fall Student Organization Faire is NOW OPEN!

WHAT: The Fall Student Organization Faire provides an excellent opportunity for you to share information about your organization with the SJSU community - it is one of the best ways to get your organization's name out there, especially to new students looking to get involved!

WHEN: Wednesday, September 1, 2010 from 10:00 AM - 2:00 PM

WHERE: Location TBA (there will be construction blocking 7th Street Plaza)

PROVIDED FOR YOU: Student Involvement will provide 1 table, 2 chairs and a sign with the student organization’s name.

The 150 available tables are reserved on a first-come, first-serve basis, so sign up ASAP!

Please email the registration form no later than THURSDAY, August 26th, 2010 at 5pm to Lindsey Huffman at Lindsey.huffman@students.sjsu.edu . You can download the form from SOAL's website at http://www.sjsu.edu/getinvolved/soal/student_orgs/org_faire/.